Privacy Policy

This Privacy Policy applies to the Brighter Way Dental Center website at www.brighterwaydentalcenter.org and its non-www alias, brighterwaydentalcenter.org, including pages on those addresses that link to this policy. It also covers the clinic’s published site at brighter-way-dental-center-phoenix.oslorock.chatgpt.site.

References to “Brighter Way,” “we,” “us,” or “our” in this policy mean Brighter Way Institute and Brighter Way Dental Center, as applicable to the interaction described. This policy is about information handled through this website. A linked third-party website or service has its own privacy practices.

This website Privacy Policy primarily addresses general website, appointment-request, advertising, and contact information. Information used for dental treatment, payment, or healthcare operations may be governed by a separate Notice of Privacy Practices and applicable healthcare privacy law.

If a Notice of Privacy Practices applies to protected health information and conflicts with this website policy, the Notice of Privacy Practices controls for that information. You may ask the clinic for a current copy.

Information you choose to provide

Depending on how you interact with the site, this may include:

• Your name, email address, telephone number, or address;
• Date of birth when requested by the appointment form;
• Appointment-request details, including the service you are interested in and a message you submit;
• Referral, contact, or donation information;
• Your communication and cookie preferences; and
• Other information you voluntarily provide.

Information collected through the website

The site or its service providers may receive technical information such as IP address, browser and device type, operating system, referring page, pages viewed, links selected, and visit date and time. Optional analytics or advertising data is handled according to the cookie choice described below.

We may use information handled through this website to:

• Respond to an appointment, referral, or contact request;
• Provide information about services, pricing, and location;
• Process or acknowledge a donation through a linked service;
• Honor communication and cookie preferences;
• Operate, troubleshoot, secure, and improve the website;
• Measure advertising and website activity when optional cookies are accepted; and
• Meet applicable recordkeeping or legal obligations.

Necessary website technologies are active by default because they support basic site functions and remember your privacy choice. Optional analytics and advertising technologies are off by default and are used only after you choose to allow optional cookies.

If you allow optional cookies, Google Ads may use cookies or similar technologies to help us understand advertising visits and measure actions such as appointment-request completions or calls from the website. Google processes information under its own terms and privacy practices.

You may choose “Necessary only” or “Allow measurement.” You can reopen Cookie settings from the website footer at any time to review or change your choice. A new choice applies to future use on that browser. Browser controls may also block or delete cookies, although doing so can affect site functions or remove a saved preference.

Cookie preferences are saved in this browser for up to 180 days, unless you clear them sooner. A browser Global Privacy Control signal keeps optional measurement off. Turning off measurement after allowing it reloads the page to stop the loaded measurement code; finish an unsent form before changing that setting.

We may provide information to organizations that help operate the website or carry out the interaction you request. Those services include website hosting, form processing, communications, advertising measurement, donation processing, and professional support.

Formstack

The appointment and referral forms are provided through Formstack. Information entered into a Formstack form is submitted to that service so the request can be delivered to Brighter Way. The form identifies the information it requests; please do not include highly sensitive information that the form does not ask for.

Google Ads

When you allow optional cookies, Google Ads may help measure ad visits, website calls, and completed appointment-request paths. If you choose Necessary only, optional advertising technologies are not enabled through our cookie control.

We may also disclose information when you direct us to do so or when disclosure is required by applicable law or valid legal process.

Donation and payment links may open a third-party service, such as Bloomerang or another provider identified on the destination page. Information entered there is handled by that provider and is subject to the provider’s privacy notice and terms. Do not send payment-card or bank information through ordinary email.

You may use an unsubscribe method included in a message or contact us to update communication preferences. We may still send a response you requested or an administrative message related to an interaction you initiated.

You may contact us to ask about personal information you provided through the website, request a correction, or update a preference. We may need information to verify the request and may retain records when appropriate for patient care, recordkeeping, fraud prevention, or legal obligations.

Requests concerning protected health information are handled under the applicable Notice of Privacy Practices and patient record procedures.

Brighter Way keeps website information for as long as reasonably needed for the purpose it was collected, to respond to a request, maintain appropriate records, resolve an issue, or meet an applicable obligation. The period can vary by the type and purpose of the information.

This section describes Brighter Way’s decisions about information it controls; it does not state how long an independent service provider keeps information. Review a provider’s privacy notice for its practices.

No website, email, transmission method, or storage system can be guaranteed completely secure. Use the designated appointment or referral form when making a request, and do not send Social Security numbers, payment information, or other highly sensitive details through ordinary email.

The website is directed to adults making decisions for themselves or people in their care. A parent or legal guardian should submit a request concerning a child. If you believe a child submitted personal information without appropriate involvement from a parent or guardian, please contact us.

This site links to services and websites that Brighter Way does not operate, including form, financing, map, donation, and partner websites. Their privacy notices and terms govern information collected directly by them. Review the destination before submitting information.

We may update this policy when website features or information practices change. The current version will appear on this page with its “Last updated” date.

For a website privacy question or request, contact Brighter Way Dental Center:

Include enough information for us to understand your request, but do not send medical, payment, Social Security, or other highly sensitive information through ordinary email.